Andrew Dale, founder and CEO, created UNITE 15 years ago as a solution to what was lacking in the industry – the need for a professional hair care brand that truly supported haircare professionals. As an innovator in the professional haircare industry and a hairdresser himself, Andrew Dale has long understood the vital role that education and product performance plays in providing a solid foundation for hairdressers. For decades, the professional hair industry has relied on repetitive, complicated product lines, inefficient education, and a lack of salon support.


Over the past 15 years, Dale has made a commitment to do things differently by delivering high-performing products meticulously developed for stylists that are easy to use, with their clients in mind, along with a well-rounded educational program that goes beyond the chair. This commitment has led to UNITE becoming a global leader in professional hair care and one of the most sought-after brands by salons and their clients. Its high-quality, award-winning formulas have landed UNITE in some of the most high-profile salons in the world and behind the scenes of New York, Los Angeles and London Fashion Weeks. It has also become the preferred choice of top sessions artists, celebrity stylists, beauty influencers and beauty editors.

Today, the UNITE collection includes over 40 exceptionally formulated products for all hair types. Products include luxurious shampoos and conditioners that cleanse and condition without harsh chemicals or heavy residues, and styling and finishing products that are versatile enough to achieve any look or style.

EST. 2003

Based in Southern California, just minutes from the

Carlsbad coast is a dedicated group of individuals

that are driven by a simple mission: to create a

haircare brand that cares for hairstylists and their

clients. It starts with product performance by

producing high-quality formulas that do what they say they do, perform. It’s then coupled with product

knowledge, professional education and salon

business courses that are easy to understand and

even easier to execute.


The UNITE team, known collectively as the #UNITEfamily, is made up of talented hair professionals, industry veterans,

educators, creators, beauty enthusiasts,

and yes, lots of treat-eating furry friends –

all working closely together each day to

bring the UNITE vision to life.


UNITE’s headquarters is home to its corporate offices, pro academy campus, product warehouse, and distribution center with over 60,000-square feet of working space, of which is designed to both inspire creativity and foster efficiency.


UNITE passionately strives to aid in finding loving homes for as many dogs as possible. A cause near and dear to the hearts of the #UNITEfamily is its Clean Dog for a Good Cause initiative with DOGGY POO™, a salon-grade, fur-care formula that not only gets pups clean and shiny, but also helps less fortunate pups find forever homes. For every bottle of DOGGY POO™ sold, 100% of net proceeds gets donated to two powerful animal advocacy organizations: Shelter to Soldier and the San Diego Humane Society.